Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.
Why is image optimization important?
Image optimization helps in improving page load speed, boosts websites’ SEO ranking, and improves user experience.
Page load speed is the amount of your time taken by an internet page to load completely. The websites having less than 2 seconds load speed are most loved by its users
How does image optimization work?
In simple terms optimizing your image works by removing all the unnecessary data that’s saved within the image to cut back the file size of the image support where it’s getting used in your website. Image Optimization for the website can reduce your total page load size by up to 80%
Here’s what you would like to understand about image optimization for SEO
Google’s updated image search interface is not the only tool for keeping the spotlight on visual content and products discovery.
A lot is said about web performance and pictures. This post aims to produce an outline of key aspects of image optimization to assist along with your SEO efforts, from quick wins to slightly more complex techniques.
Why image optimization matters?
Although there aren’t exactly official numbers, Google stated that each day many people use Google Images to get and explore content on the online visually.
As per the survey image search would represent 27% of all queries generated across the highest 10 US web search properties
Properly naming and describing SEO for Image Optimization?
One of the simplest and infrequently overlooked Image optimization opportunities is that the actual image file names themselves.
Those should use some carefully chosen keywords – ideally, keywords the image could rank for – while omitting stop words (the, in, of, etc.) and separating keywords by hyphens.
(of the src=”https://example.com/images/denzel-washington-graduating-high-school.jpeg” alt=” Denzel Washington graduating highschool” title=” Denzel Washington together with his classmates celebrating their high school graduation” />
Image Optimization -An image tag features a file name, a format, a location where the image is often found and attributes that provide context.
This is often another place where search engines will acquire clues on the queries that your images are relevant. But note that you simply can overdo this. Don’t stuff image file names and alt and title attributes filled with keywords.
Here’s a breakdown of an image’s Optimization properties:
- Image filename
- Image format
- Image URL path
- Image secret attribute for serving responsive images
- Image alt attribute
- Image title attribute
Do Image optimization helps SEO?
Image Optimization in SEO: How Images Impact Search Engine Rankings. Images make any content more interesting and appealing by helping readers understand your content better. Plus, images add value to your SEO efforts by increasing user engagement and accessibility of your website.
Conclusion on Image Optimization
When it involves image Optimisation, there’s likely over meets the attention.
Often overlooked and underestimated, images on the web are getting more attention lately and their importance is growing for a variety of reasons starting from purely supporting user experience and content to enabling users to visually find more products directly from image search itself.
Image Optimisation and implementation can vary greatly depending on your business type and goals so start with the top in mind and communicate the most effective strategy to your editorial team to capture the maximum amount of traffic as possible!